The Aussie Gateways Project
Background Information
The Aussie Gateways Project aims to disperse visitors throughout the Northern Rivers Tropical NSW region, thus giving all tourism industry operators an opportunity to gain a reasonable share of visitor yield.

The project also aims to educate visitors about the many and varied attractions of the region by using a mix of cooperative media marketing including television, radio, print media and the internet.

In May 2001, the Federal Dept. of Industry, Tourism & Resources, Canberra, recognised the merits of the Aussie Gateways Project, in particular its potential to enhance all facets of the tourism industry in the Northern Rivers Tropical NSW region. As such a federal government grant from this department, was released to stage the Aussie Gateways Project.

The official launch and information night held at the Ocean Shores Country Club in July 2001, was the first session of the Aussie Gateways Project. Its aim was to inform tourism industry operators about the project and encourage them to attend workshops that were held later in the year at Tweed Heads, Ballina, Lismore, Yamba, Casino and Hastings Point. At these workshops valuable information about tourism establishments, tours and attractions was gathered. This information was used to build tour packages for the Northern Rivers region. Some of these have been listed on the Aussie Gateways web portal and others will be showcased in print media.

Another important aspect of the Aussie Gateways Workshops was the gathering of information from tourism industry operators about their preferences for media advertising of the region.

For a summary of this information click here.

Current Information
The Aussie Gateways Project has now progressed to the stage where all workshops have been completed, valuable input has been received from industry operators and many have become financial members of the Aussie Gateways network. This has allowed for a considerable amount of regional advertising to take place in areas such as Tamworth, Toowoomba, the Southern Gold Coast and Newcastle.

Using input from tourism industry personnel, the project managers Mark & Lisa Russell have produced television commercials that showcase the beauty of the Northern Rivers region and entice visitors to experience accommodation centres, tours and attractions operated by members of the Aussie Gateways network. Using cooperative campaign strategies, membership funds are used to produce media advertising, (including television, radio and print media) that directs potential visitors to the Aussie Gateways web portal. From this internet site they then access the web sites of Aussie Gateways members and make bookings for accommodation and tours etc.

If you have a tourism establishment and would like to join the Aussie Gateways network, phone Mark or Lisa Russell on 0417 30 60 98 or send an email hpp@norex.com.au

Aussie Gateways … Working together as a T E A M to promote the Northern Rivers Region and bring business to your door.

Together Everyone Achieves More !