The Aussie Gateways Promotions webpage has been set up as a major form of communication with our members.
Please read and file for future reference.
Contact us at hpp@norex.com.au

 

Media Exposure of Aussie Gateways Project 2001.

March & April

·        Television exposure throughout the Northern Rivers viewing window as sponsors of Northern Rivers 2001 Tourism Awards for Business Excellence – Re-edited generic television commercial to a 15 sec TVC which encouraged industry operators to enter this year’s tourism awards. Schedule with NBN television, Northern Rivers window.

April

May

June

·        Newspaper (Northern Star, Byron Shire Echo, Byron Shire News) and television coverage of News Story (Prime) re Aussie Gateways receiving a Federal Government grant.

·        20 minute live radio interview on Radio 97 re Aussie Gateways project.

·        200 personal invitations sent to industry operators to attend Official Launch & Information Night for Aussie Gateways Project.

·        15 000 full-colour flyers printed. This double-sided leaflet encourages visitors to plan a holiday in the Northern Rivers region by accessing the Aussie Gateways web portal for specific information re accommodation, restaurants, attractions, tours etc available within the Northern Rivers.

July

·        Television news story on Prime re Official Launch and Information Night for Aussie Gateways Project. Concept explained in news item, footage of launch and also media resources telecast during local news bulletin. Viewers were encouraged to access the Aussie Gateways portal for more information.

·        Re-edit of generic television commercial to include voiceover inviting tourism industry operators to attend Aussie Gateways Workshops. Schedule booked with Prime Television into the Northern Rivers viewing window.

August

·        Radio schedule with Radio 97 inviting industry operators to attend Aussie Gateways workshop held in Tweed Heads.

·        Written invitations sent to all members of Tweed And Coolangatta Tourist Information Centre – 180 in all, inviting operators to attend the first Aussie Gateways workshop.

·        Post workshop – numerous meetings & presentations to Southern Gold Coast tourism industry operators re cooperative media advertising through Aussie Gateways.

September

·        Television schedule booked with TEN. This TVC invited tourism industry operators to attend the Aussie Gateways workshop to be held in Ballina and access the site for more information.

·        Full colour advertising space taken for Aussie Gateways – entire back page of ”Byron & Beyond Accommodation Guide” Booklet. 80 000 copies printed and distributed Australia wide.

·        Invitations sent to all Ballina Visitor Information Centre members to attend 2^nd Aussie Gateways workshop.

October

·        Written invitations sent to all members of Lismore Visitor Information Centre inviting them to attend the 3^rd Aussie Gateways workshop. Also encouraged them to access the portal.

·        Newspaper advertising in the Northern Star on Saturday 20^th October, 2001. (Full colour 1/3 page advertisement  re workshops. Also encouraged readers to access the Aussie Gateways portal for further information.)

·        Radio schedule with 2 LM inviting industry operators to attend the Lismore workshop and access the Aussie Gateways portal.

·        Paid submission to LookSmart and Yahoo search engines to ensure Aussie Gateways portal appears on early pages in search engines. Since taking this move, the number of accesses to the Aussie Gateways portal has increased to 22 000 accesses per week.

November

·        Newspaper advertising in Northern Star for the first of the Aussie Gateways competitions. Members who have supplied prizes for the first of our competitions are Twin Towns Resort, Tweed Heads; Brunswick Valley Coach & Travel, Brunswick Heads; Fleurs Restaurant at All Seasons Motor Inn, Ballina; and Macadamia Castle, Knockrow.

·        Logos of others who have been “pioneering” members of Aussie Gateways also had their logos added to the competition advertisements published in the Northern Star over a four week period beginning November 17th  2001. They are Summerland Credit Union, Lismore; North Star Holiday Resort, Hastings Point; Ocean Shores Country Club; Points North Holiday Apartments, Coolangatta; Beach Hotel, Byron Bay; Hotel Brunswick, Brunswick Heads; Bella Mare Beachside Apartments, Coolangatta; Paramount Publications House, Byron Bay, Rainbow Bay Group, Radio 97, Tweed Heads and Radio 900/2LM Lismore.

·        Publication in Tourism NSW magazine entitled “The Finest.”  20 000 copies of this publication were printed and distributed throughout NSW to showcase the winners of various Regional and NSW State Tourism Awards. Aussie Gateways was included as part of HPP Advertising’s winning entry in the Northern Rivers Regional Tourism Awards. Hence, this advertisement encourages potential visitors to access the regional portal for information about accommodation centres, places to see and things to do within the region.  

December