Media Exposure of Aussie Gateways Project 2003.

January & February

*Placement of the Aussie Gateways logo on front cover of “Waterfall Way” booklet.
120 000 copies of this booklet are printed each year and distributed throughout the New England and Coffs Coast regions.
Target market – three hour self-drive.

*Tagging of “Waterfall Way” 30 second television commercial with Aussie Gateways logo. This tvc is telecast into the New England and Coffs Coast regions via six schedules per year; appearing on Channel TEN.

March & April

*Radio Schedule with Radio 97, Tweed Heads, enticing residents to support the Local’s Card promotion and showcasing the establishments that offered discounts as part of this promotion.

*Produced the Southern Gold Coast & Tweed Valley regional drawing to be used in brochures and other forms of print media. This drawing showcases the area bounded by Palm Beach to the north, Mt Warning & hinterland to the west and Mooball to the south. ie: The Tweed and Currumbin Valleys. It includes local road structures, natural icons, the path of the Tweed River, the coastline, local walking & bicycle pathways and a number of individual buildings along Marine Parade, Coolangatta, Rainbow Bay and Wharf St, Tweed Heads.

*Began a campaign to entice local businesses to join the tourism sector in promoting the region by offering web listings, links and brochure placements to local retail outlets in the Tweed Heads & Southern Gold Coast areas.

*Distributed Aussie Gateways “Self-Drive Guided Tours” brochures at the Australian Surf Life Saving Championships held at Kurrawa Beach, Broadbeach. Shirts with Aussie Gateways logo were also provided to surf club members including Australian Titles’ Silver Medallist, Alyce Bennett from Yamba Surf Club.

*Entered discussions with Far North Coast Life Saving Association to make local surf clubs the next beneficiaries of the sale of Aussie Gateways Local’s Cards. As Surf Club members travel to many parts of the Northern Rivers and Southern Gold Coast regions on a regular basis; they are happy to be associated with Aussie Gateways and will support members of the Aussie Gateways network by choosing to stay at their accommodation centres.

*Newspaper advertising in the Northern Star regional Newspaper Easter edition of “Around the Coast.” This consisted of 2 x half–page full-colour advertisements. 80 000 copies of this holiday lift-out are published at Easter time each year. The Aussie Gateways ads encourage visitors to use the Aussie Gateways portal to plan their holiday accommodation and activities. They also encourages locals to purchase their Aussie Gateways Local’s Card and use it at the establishments of Aussie Gateways members during the off-season.

May
Radio Schedule with 2GF, Grafton, enticing residents to support the Local’s Card promotion and showcasing the establishments that offered discounts as part of this promotion. For a copy of all scripts that went to air during the two radio schedules click here. www.aussiegateways.com.au/locals/locals_scripts.htm

June
Placement in the Wintersun Official Entertainment Guide booklet and on the home page (with links) of the Wintersun Site.

Placement on the front page of Tweed Heads Bowls Club web site – Welcome to this new member of Aussie Gateways.

Television schedule for SGC commercials into Tamworth window via NBN Television. Towns to receive commercials include Armidale, Tamworth, Gunnedah, Wee Waa, Narrabri, Moree, Inverell, Glen Innes and all in between. Telecast dates – June 8th to June 21st, 2003.

July
Radio Schedule with Radio 97 & 104.1 FM commencing 21/7/03 & continuing until 7/9/03 explaining the Aussie Gateways Project & inviting local businesses to join the On-line Business Directory.

Live radio interview on Radio 97 Tweed Heads introducing the Aussie Gateways On-line Business Directory.

Live radio interview on Community Radio 639AM, Armidale speaking about the Aussie Gateways cooperative media marketing network.

Distributed Aussie Gateways Self-Drive Guided Tours brochures to all major townships within the boundaries of Palm Beach, Tenterfield, Armidale, Bellingen, Coffs Harbour & the Northern Rivers.

Introduced local businesses to Southern Gold Coast on-line regional business directory via direct one-to-one contact. This enables local businesses (who are second wave beneficiaries of visitor yield) to contribute to regional marketing campaigns along with tourism operators.

Placed an advertisement into “Southern Gold Coast Business Directory 2003” published by the Daily News, Tweed Heads. This promotion was funded by local business houses and aims to draw attention to the region and the goods and services available in the Southern Gold Coast region. Special thanks to CPS Property Sales, Tweed City and Tweed Heads Bowls Club for their support of this initiative.

August
Radio Schedules with 2GF Grafton, 2AD Armidale & Radio 97 Tweed Heads carrying the 30 sec Aussie Gateways Northern NSW commercial and the new 60 sec jingle. This jingle encourages listeners to take a self-drive holiday into Northern NSW. Placement of these schedules was made very cost effective by utilizing contributions from both Northern Rivers and New England members. Independent advertising for both regions will continue with combined advertising occurring from time to time into markets such as Canberra and South East Queensland. This takes the financial burden away from a single region and uses combined buying power to attract web users to the Northern NSW area.

September
Television schedules with TEN for 30 sec Aussie Gateways Northern NSW television commercial. This commercial was telecast into the Lismore, Tamworth and Coffs Harbour viewing windows encouraging residents to take holidays or a short break within a three hour drive. It also uses the combined buying power of the Northern Rivers and New England regions to target its audience within a wider market place.

Distribution of Aussie Gateways brochures and logo promotion into the Queensland township of Warwick and surrounding area of SE Queenland via the Mullumbimby Junior Rugby League Club.

Placed an advertisement into “Take Time Out” Magazine published by the Daily News, Tweed Heads. This promotion was funded by local business houses and aims to draw attention to the area as a holiday destination and showcases the goods and services available in the Southern Gold Coast region. Special thanks to Twin Towns Services Club, CPS Property Sales, Eagle Insurance Brokers, Tweed City Shopping Centre, Home Loans National and Tweed Heads Bowls Club for their support of this initiative.

Print Media Advertising placed into "Police Down Under" Magazine. This publication is published by Border Publications Australia Pty Ltd and is the official magazine of the International Police Association, Australian section. This magazine is distributed nationally to members of the Police Association and also to its advertising clients.

Full colour print advertising in "Holidays With Kids" Magazine. 60 000 copies of this full-colour magazine are printed annually and distributed throughout Australia and New Zealand to both trade persons and consumers via travel agents, newsagents and specialist distribution.

Print media advertising in "Crime Prevention Review" magazine. This publication is published by Monitor Publishing Pty Ltd & distributed to all high schools in NSW, police stations and advertisers.

October
Placed an advertisement into “Take Time Out” Magazine published by the Daily News, Tweed Heads. This promotion was funded by local businesses and drew attention to the area as a holiday destination. It also showcased the goods and services available in the Southern Gold Coast region with a listing and phone number for all Aussie Gateways members. Special thanks to CPS Property Sales, Eagle Insurance Brokers, Tweed City, Home Loans National and Tweed Heads Bowls Club for their support of this initiative.

A new Aussie Gateways drawing of the Southern Gold Coast / Tweed Valley has been illustrated and was placed into the “Take Time Out” magazine October edition. This artwork is available for members to use with their own advertising initiatives. Click here to view the new concept drawing / map of Southern Gold Coast & Tweed.

November
A schedule was booked with NBN for telecast into the Northern Rivers window from November 16th to November 30th). It used the 30 second Aussie Gateways Northern NSW commercial to encourage residents to experience the many places & activities available within a three hour drive in the areas located between the East Coast, Tweed Heads, Tenterfield, Armidale & Wooli. It also used the 15 second Aussie Gateways corporate commercial to encourage local operators to join the Aussie Gateways regional marketing network.

Print media promotion through the Waterfall Way booklet. Distribution of this regional booklet occurs throughout the New England and Coffs Coast regions. Target market – three hour self-drive.

Sponsorship of Tweed Coolangatta Corporate Golf Challenge. This tournament is held annually and brings together a number of business houses to network and enjoy a friendly round of golf. Signage and promotion of the Aussie Gateways web site was obtained at this event. Also, new members for the On-line Business Directory were gained.

December
Print media advertising in Northern Star publication “Around the Coast.” 80 000 copies of this special feature are distributed to locals and visitors between Kingscliff, Coffs Harbour & Tenterfield. The Aussie Gateways ad encouraged visitors to plan their holidays via the AG portal. A regional map was used in this publication to identify many towns & villages in the Northern Rivers and Northern NSW regions.

Radio schedule with Radio 97 – 30 second Northern NSW commercial and the 60 sec jingle were broadcast from mid December to mid January.