Media Exposure of Aussie Gateways Project 2004.

January

Creation of four page lift-out placed into the centre of the Waterfall Way Booklet. This lift-out showcased the road map for easy access to the many towns & villages in the Northern NSW region. It also showcased the specific areas of Southern Gold Coast, Northern Rivers, Tenterfield, New England and Coffs Coast. 10 000 copies of this lift-out were included in the new A4 size Waterfall Way booklet.

Radio schedule with Radio 97 Tweed Heads – 30 second commercial for Northern NSW and 60 jingle.

February

Printing and distribution of Tweed & Southern Gold Coast Fitness Trails brochure. This brochure promotes accommodation centres, restaurants, tours & attractions in the Tweed & Southern Gold Coast regions and identifies a variety of businesses found along the 'fitness trails' that link the communities from Palm Beach to Tweed Heads. This brochure works in conjunction with the Daily News 'Take Time Out' magazine by profiling the region in a unified format.

March

Re-printing of 4 page full colour Northern NSW lift out map & brochure in the Waterfall Way booklet. Once again, this lift-out will be distributed between Palm Beach, Tenterfield, Armidale, Tamworth, Nambucca Heads, Coffs Harbour, Grafton, Casino, Lismore, Ballina and Tweed Heads.

April

National promotion of Aussie Gateways and the Northern NSW & Southern Gold Coast regions via Force Ten Promotions. This company was responsible for coordinating a national appeal to raise money for East Timor. The major prize was a holiday on the Southern Gold Coast to be chosen from a number of operators who are members of the Aussie Gateways network. Each of these establishments received recognition at the presentation dinner held on the 3oth April, 2004 at the Blaxland Ballroom, Swissotel, Market St, Sydney, attended by 350 people. The entire promotion utilised television, print media and internet advertising that ran nationally over a three month period. Special thanks to Gold Coast Airport, Twin Towns Resort, Tweed Coast Limousines, North Star Holiday Resort, Tweed Endeavour Cruises and Blue Room Restaurant at Tweed Heads Bowls Club for offering prizes.

Advertisement in “Take Time Out” magazine, distributed from Palm Beach to Pottsville. A bonus offer was also given to members of Aussie Gateways in that they were given a 20% discount if they chose to advertise in this publication. Special thanks to Tweed Daily News for this generous offer. All members are encouraged to take advantage of it. Contact Scott Day at the Tweed Daily News (07) 5524-6400 or 0417 783396

May

Took a new approach to print media & internet advertising by working with “Fishing Monthly” Magazine (60 000 copies distributed annually throughout Australia) to profile areas of Northern NSW and Southern Gold Coast. On the Fishing Monthly web site an Aussie Gateways banner ad has been attached to each coastal town’s fishing report. This links directly to the Aussie Gateways portal so that those attending the regular fishing competitions have easy access to accommodation in each area.

Commenced radio advertising in the Tamworth region. Jingles & radio commercials promoting both the Southern Gold Coast and Northern NSW regions were telecast over a three month period.

June

Coordinated a new approach to television advertising by utilizing Channel Nine’s production “Escape with ET” to promote the Aussie Gateways web portal.
Continued joint radio promotions for both Northern NSW & Southern Gold Coast in the Tamworth window.

July

Accompanied “Escape With ET’s” film crew to a number of locations in the Brunswick Valley for the purpose of gaining additional footage for a television program about the Brunswick Valley. The Aussie Gateways web portal will feature on this program which is scheduled to be telecast on August 28th, 2004.

Continued joint radio promotions for both Northern NSW & Southern Gold Coast in the Tamworth window.

August

National telecast of “Escape With ET” program through Nine Network. This program featured the Brunswick Valley, Northern NSW and directed viewers to the Aussie Gateways web portal for further information about the region.

Update of Touchscreens Australia-wide. Aussie Gateways promotions are now featured on all touchscreens situated at Visitor Information Centres throughout Australia. The Aussie Gateways Southern Gold Coast television commercial features under the title “Gold Coast” and the Aussie Gateways Northern NSW Television commercial appears under the titles “Northern Rivers” & “NSW North Coast.”

September

Production of map for the Nambucca Valley, Northern NSW. This map will be used as an insert within the Northern NSW map when doing promotions for the southern areas. As with all Aussie Gateways promotions, all members gain benefit from the media exposure taken by any specific areas as viewers/readers are always directed to the Aussie Gateways portal where all members are represented.
Print media promotion for Aussie Gateways through the Northern Star in association with posters of the Group 1 Rugby League Competition Winners.

October

Aussie Gateways gained Finalist status in the Business Section of the NSW/ACT Community Enterprise Awards. Media exposure for the Aussie Gateways Project and the AG web portal gained via News stories due to this finalist status – Presentation Night was held in Coffs Harbour, NSW on October 30th, 2004.

November

Aussie Gateways built an affiliation with “Holidays With Kids” magazine. A full page map supplied by Aussie Gateways was used in the magazine published in November. Aussie Gateways members (who took out their own advertising in the magazine) were highlighted on the Aussie Gateways map and readers were directed to a page number where each member’s advertisement was placed. This full page ad also featured photo images of the regions of Tenterfield, Armidale, Ebor, Dorrigo, Bowraville and Scott’s Head.

December

Radio Schedule with Radio 97 Tweed Heads featuring the Aussie Gateways 60 sec jingle, AG 30 sec Northern NSW commercial and 30 sec AG Southern Gold Coast commercial.

Supplied Aussie Gateways map of Northern NSW to Northern Star newspaper for special feature entitled “On The Water.” This 8 page full colour “lift out” publication is published as a summer recreation guide. It features an Aussie Gateways banner ad on the front page with images relating to Aussie Gateways “Business Links,” “Tourism Information,” “Town Profiles,” “Cuisine,” “Fishing” and “Location Maps.” It is accompanied by the Aussie Gateways logo and URL.

Aussie Gateways featured in the Northern Star publication “Explore Around the Coast” This publication has wide circulation throughout Northern NSW, including an existing readership of over 44 000 with an extra 2000 copies being distributed to Visitor Information Centres within the region. Aussie Gateways featured on a number of banner ads throughout the publication and we supplied a half page map of the region (with the AG logo and URL) for inclusion in the magazine.