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Successful
Campaign into New Zealand
The Aussie Gateways portal received an excellent response from the New
Zealand market in November 2002 after placing advertisements
in a special feature within “The Press Christchurch” Newspaper. This cooperative
campaign drew attention to the Southern Gold Coast & Northern Rivers
regions and was used to launch Freedom Air’s direct Christchurch to Gold
Coast route. The Aussie Gateways portal received 4 775 accesses from New
Zealand in the week beginning November 24th 2002, corresponding with the
release of this campaign. This was a significant increase when compared
to our usual figures. Please check your own web stats for a correlation
between significant increases on Aussie Gateways and increased accesses
to your own sites. We would be very happy to receive feedback from you
in relation to this particular campaign. By working together in this way,
we can decide where best to invest advertising funds so that all of our
members benefit.
Locals’
Card
The radio promotions aired through Radio 97, Tweed Heads and 2GF Grafton
were successful in explaining the Locals’ Card conceptand gaining exposure
for it. Now we would like to move into the second phase which is to draw
more attention to the establishments offering discounts for local people.
As such, we are using radio again to promote the “deals” offered by Aussie
Gateways members to local people. If you chose to be part of this campaign
and have changed your special offer; or, have not yet advised us of your
special offer, please let us know asap so that we can incorporate it into
the next group of radio commercials.
On-line
information
We would like to receive your input in regard to regional media promotions
for 2003. Please access www.aussiegateways.com.au/media_preference/index.htm
print this form & fax it to (02) 6680 2963. Also, don’t forget for
regular updates of our regional media promotions access ww.aussiegateways.com.au/promotions
Aussie
Gateways Tours
Coolangatta / Tweed Tours & Transfers is still running a number of
tours into the Northern Rivers region, thus providing new experiences
for visitors. Trips to Crystal Creek Miniatures, Tropical Fruit World,
Tumbulgum, Stott’s Island and Murwillumbah are taking place on a regular
basis. Tim Landon also drops guests off to take a fantastic trip up the
Tweed River with Tweed Endeavour Cruises. Once again, if you would like
to give your guests access to these tours please phone Tim Landon on (07)
5590 4428. For a list of tours available please access www.coolangattatweedtours.com
Similarly,
Les Roughead from Tweed Coast Limousines is still providing
airport transfers for guests and transportation to weddings and special
occasions. Les’ return airport transfers attract a 10% discount. We encourage
you to make these services available to your guests by phoning Les on
1800 442 199.
Operators in the Ballina & Lismore areas are encouraged to contact
John Sheldon on 0414 664 552 for cruises up & down the Richmond River
on the
MV Bennelong.
Brunswick
Valley operators are encouraged to contact Brunswick Valley Coach
on (02) 6680 1566 for tours of the local area.
On-line
Booking
As previously mentioned an on-line booking company has become a member
of the Aussie Gateways network and is contributing to the marketing of
both the Northern Rivers & Southern gold Coast regions. As such, we
are happy to introduce you to Dreamcatcher Tourism & Leisure. This
firm has also provided the 360 degree panoramic views of specific sites
in the region that are currently displayed on the Aussie Gateways portal.
If you are interested in obtaining direct on-line booking facilities please
contact Ken Dinham at Dreamcatcher on (02) 6680 7638 or 0419 487430.
This on-line booking service is attached to your own site, (not hosted
on another site) is controlled by you and is provided for a small flat
fee per booking. (ie:Fees are not charged as a percentage) Ken will be
able to give you more information.
All the best
for the next couple of months. Don’t forget to respond by email re the
Local’s Card promotion.
Mark &
Lisa Russell
Managers
Aussie Gateways
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