| Northern NSW Brochure
Our new brochure will be printed this week. Special thanks to those members
who sent in new photos of their establishments for the brochure. We have
wanted to update our files for a few months now and your help has made
the changeover process very smooth. We have re-designed the brochure
a few times in keeping with our new logo and revamped image for Aussie
Gateways. Please view the final draft by clicking here … www.aussiegateways.com.au/holiday-guide
If you have not yet sent a new photo of your establishment and would
like your logo & link updated, please email it and any new information
to
mark@aussiegateways.com.au
Australian Bream Tournament
The Tweed River event which formed part of the Australian Bream Tournament
Series, held on May 28th & 29th was a great success. As you are
aware Aussie Gateways
sponsored the event by providing maps of the
river and giving on-line exposure to the event. The good news is that
one of the fishing competitors (who is a co-owner of the “Fishing Monthly”
Group) kindly donated his prize money of
$1 000.00 to Aussie Gateways in appreciation for the work contributed
towards the event. We were surprised and delighted to receive this and
are thinking of using it for a television schedule promoting Aussie Gateways
and the Southern Gold Coast. (…as many of our Tweed members contribute
to our Southern Gold Coast promotions) If you are a Tweed Heads member
and would like to see this money spent in another way, please let us
know asap. The success of the Tweed River Bream Tournament has convinced
organisers to return next year and in fact, to make it an annual event!
This can only be beneficial to the Tweed as events such as this are excellent
for stimulating the local economy.
Further to this, the “Fishing Monthly” Group (tournament organiser)
is seriously considering the Tweed as a venue for the grand final of
the Australian Bream Series in future years. This would be fantastic
for the Tweed as the event attracts anglers from all over Australia and
media networks cover the event closely, thus giving exposure to the local
area and many townships positioned within the Northern NSW region.
As mentioned in our last newsletter, if you have a local event that
you would like Aussie Gateways to advertise on-line please send the details.
We are more than happy to promote any event in Northern NSW as such events
encourage increased visitation to regional Australia.
Tweed Discover Booklet
Aussie Gateways has continued its affiliation with the Daily News “Discover”
Booklet. The second edition of this magazine is available as of this
week.
Setting
Up Destinational Marketing of Northern NSW
Over the past few months Aussie Gateways has embarked on a number of
strategies aimed at stimulating awareness of and interest in the Northern
NSW region. The strategies used are listed below.
· Northern NSW maps and articles placed in “Holiday With Kids” magazine.
This company prints 60 000 copies of the magazine twice per year and
distributes to newsagencies, wholesalers and operators throughout Australia
and internationally in the USA, Canada and the South Pacific.
· Production and supply of A1 sized, full colour maps of Northern NSW
which have been placed on display in Hungry Jack’s Stores within Northern NSW.
· The Aussie Gateways Northern NSW brochure, carrying vouchers for meal
deals at Hungry Jack’s stores and maps of the region will encourage
travellers to venture into new areas and experience the best of what the region
has to offer.
· The Aussie Gateways 30 sec television commercial specifically identifying
Northern NSW, showcases the beauty and diversity of our region and
encourages visitors to experience inland areas, mountain valleys and rainforests
as well as the coastal strip.
· The establishment of a regional Festival and Events section of the Aussie
Gateways portal encourages visitation to specific towns at selected
times of the year.
Thanks again to all members who send feedback. Your ideas and comments
are always welcome.
All the best,
Mark & Lisa Russell
Aussie Gateways Pty Ltd
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