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Local’s Card Promotion
We are currently speaking to the Far North Coast Branch of Surf Life Saving
Australia with the view to making local surf clubs the next to benefit
from sales of the Aussie Gateways Local’s Card. (You may recall the initial
beneficiary of the sale of Local’s Cards was the NBN Telethon Children’s
Health Services Appeal) As the surf clubs consist of volunteers who do
a lot of fund-raising to purchase much-needed life saving equipment and
provide a safe environment for our many visitors each year; we feel this
arrangement will be of great benefit to all concerned.
*The Surf
Clubs will receive much needed funds.
* Surf Club members who travel to many areas of the Northern Rivers and
Southern Gold Coast on a regular basis for Surf Carnivals & training
etc have the opportunity to receive discounts on accommodation and meals.
* Aussie Gateways members become the preferred choice for accommodation
and meals thus boosting their turnover.
We have had
a couple of people contact us to say they have asked about Local’s Card
discounts at places listed on the Aussie Gateways portal as Local’s Card
participants and have been told the staff know nothing about it. Please
let all staff members know if you are offering a discount and make sure
they are familiar with the conditions of your offer. We also encourage
you to display the laminated poster sent to you when you initially became
part of the Local’s Card promotion.
Aussie
Gateways Television Program
We are in the planning stages of producing a thirty minute television
program to be telecast in November 2003 throughout regional Queensland,
regional NSW and regional Victoria. This program will have a potential
viewing audience of 4 million people. The program will be divided into
7 minute segments looking at tourism, business and educational stories
about people and places in the Northern Rivers and Southern Gold Coast
regions. Segments will be made available to Aussie Gateways members only
and will carry a cost of $1 000.00 per minute with preference going to
those who choose more than one minute. If you are interested in being
part of this pilot program, please contact Mark or Lisa for a copy of
the prospectus. Ph: (02) 66801424.
Media
Promotions
In light of recent international events that have impacted the tourism
industry and in response to our most recent “media preference” surveys
from members, we have decided to keep our television promotions within
the three to five hour drive area for the next few months. As such we
will look at booking schedules into the Tamworth, Toowoomba and Brisbane
markets.
New
Stats Software
We are pleased to advise that we now have new software that lets us know
the number of times web users leave our Aussie Gateways portal to access
the sites of our members. We are still in the process of connecting all
icons on every page so that statistics can be recorded and reported back
to our members. We will let you know when this process has been completed
so that we can tell you how much traffic has gone through Aussie Gateways
to your own web site within a particular time frame. Special thanks to
Ralph at Norex for developing this software. This is innovative, “cutting
edge” technology and it is wonderful to see it come from a person in our
own region.
Your
Feedback
As always, your input into preferred regional media promotions and ways
to shape the Aussie Gateways campaigns is very much encouraged and appreciated.
Please let us know if you have any suggestions or feedback.
All the best
for the coming months.
Mark &
Lisa Russell
Managers
Aussie Gateways
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