| Greetings
to all members of the Aussie Gateways network. We have had a very busy
year and are looking forward to a short break over the Christmas and New
Year period.
Welcome
to New England members … (update
on Northern NSW promotions)
We would like to extend a very warm welcome to our new members from the
New England region. The following establishments joined Aussie Gateways
over the past few months and are doing a great job in “flying the flag”
for the New England region and also making cooperative “Northern NSW”
promotions possible
...
If you are
enticed by breathtaking mountainous regions, beautiful National Parks
or the splendour of Australian history; visit the New England region and
make one or more of the following establishments your choice for accommodation,
dining and a great family holiday.
Abbotsleigh
Motor Inn – Ph: (02) 6772 9844
Armidale Visitor Information Centre - Ph: (02) 6772 4655
Bishop’s Court – Ph: (02) 6771 2200
Cox’s On South Hill – Ph: (02) 6772 3994
Harlow Park Horseriding – Ph: (02) 6778 4631
Moore Park Inn – Ph: (02) 6772 2358
Pembroke Tourist & Leisure Park – Ph: (02) 6772 6470
Uralla Visitor Information Centre – Ph: (02) 6778 4496
The
Northern NSW television commercial has been very well received
by members. Thank you to all who given such positive feedback in relation
to the production quality of this tvc. We are very happy with it ourselves
and appreciate its value in allowing the combined buying power of Northern
Rivers and New England to reach further into the market place. By working
as a team, we really can achieve more!
 
Local’s
Card Promotion
Thank you to all members who offered discounts last year as part of our
Local’s Card promotion. We now have a new promotion about to begin via
our affiliation with Far North Coast Surf Lifesaving Clubs. These clubs
have agreed to sell Aussie Gateways Local’s Cards and become the beneficiaries
of the sale of these cards. This will enable the clubs to purchase much-needed
equipment and continue their work of keeping the local beaches safe for
both locals and visitors.
As such,
please let us know if you would like to change your Local’s Card special
offer or join the Local’s Card campaign if you were not part of it last
year. Also, we are happy to invite all our new members who are listed
in the On-line Business Directory to join the Locals’ Card Promotion.
For those of you who have not participated before, the way it works is
Aussie Gateways members email to us a special deal or discount you may
like to offer to local people. eg: “10% off price of goods & services”
or “Pay for one item receive a second at half price” This is then listed
on the web under “Local’s Card” pages and on the “Holiday Packages” page.
It is also listed in print media sent to every person who purchases a
Locals’ Card. The special deal is redeemed when a Local’s Card is presented
at the selected establishment.
The establishments
offering Local’s Card deals are also given exposure in newspapers &
booklets and are included in radio scripts that are put to air in Tweed
Heads, Lismore & Grafton. Click
here to view 2003 scripts. These special deals entice local people
who have purchased the Aussie Gateways Local’s Cards to take short breaks
within the region and to spend money at local establishments.
Please contact us via email if you would like to be part of the Aussie
Gateways Local’s Card promotions. Include in the email the special deal
you would like to offer. lisa@aussiegateways.com.au
Please Note:
This is a long-term marketing strategy to encourage local people
to move around the region and choose preferred traders for a variety of
goods and services. Please send your “specials for 2004” through as soon
as possible so they can be showcased on the web & in other forms of
media.
Television
Schedule NBN
A schedule was booked with NBN for telecast into the Northern Rivers window
from November 16th to November 30th). It used the 30 second Aussie Gateways
Northern NSW commercial to encourage residents to experience the many
places & activities available within a three hour drive in the areas
located between the East Coast, Tweed Heads, Tenterfield, Armidale &
Wooli. It also used the 15 second Aussie Gateways corporate commercial
to encourage local operators to join the Aussie Gateways regional marketing
network. This schedule was made possible with the combined buying power
of the Northern Rivers and New England regions. The Southern Gold Coast
commercial was put to air separately in September and aired in the Tamworth
region.
  
Aussie
Gateways Flagship Television Program
We have had a number of members express interest in having their establishments
featured in our first Aussie Gateways television program. As mentioned
in previous newsletters, this 30 minute program will showcase our lifestyle
in regional Australia and will be telecast through the TEN network to
all areas of regional Queensland, NSW & Victoria in a time-slot of
6.00pm Saturday. This carries a potential viewing audience of 4 million
people.
If you would
like to be part of this new promotional venture, the cost is
$1 000.00 per minute with preference going to members who choose to take
at least two minutes of the 30 minute program. Placement will be limited
so segments featuring your establishment will need to be booked in writing
and will be allocated on a “first in-first placed” basis. Please complete
the “BOOKING FORM” attached to the following page www.aussiegateways.com.au/tvprogram
(Right hand column) as soon as possible if you want to be allocated a
segment. It can then be faxed to (02) 6680 2963.
A web page
will be allocated for the television program so that viewers can go straight
to the web sites of participating establishments/businesses for more nformation.
Also, by attaching a counter to this web page, we will be able to monitor
the effectiveness of the program as compared to our other forms of media
advertising.
Take
Time Out Magazine
You may have noticed the Aussie Gateways concept drawing map in the centre
of the latest “Take Time Out” magazine. Also, a full page advertisement
listing all Aussie Gateways members appeared in another section of this
booklet. This is to be used by visitors as a quick access to local businesses
and a guide for accommodation bookings in the future.
Like the Aussie Gateways brochures, this print media promotion carries
no extra cost for members. It is included in your annual membership fees.
My apologies
for the length of this newsletter but as you can see we had quite a few
topics to report on. Please reply promptly to our requests for Locals’
Card promotions and booking placements in the Aussie Gateways Television
program.
Our very
best wishes to all for a happy Christmas and prosperous holiday season.
Mark &
Lisa Russell
Managers
Aussie Gateways Pty Ltd
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