April Business, Educational, Tourism Newsletter 2002
Workshop Statistics Results Link to Aussie Gateways Information Forms
	Hasting Point Workshop participants February 2002	An overwhelming percentage average of 83% of workshop participants either agreed or strongly agreed that the Aussie Gateways project is needed in the Northern Rivers Tropical NSW region. Similarly, an average figure of 82% of workshop participants either agreed or strongly agreed that their initial reaction to the entire Aussie Gateways project was positive.
	All responses received were very encouraging and have reaffirmed our decision to continue long term with cooperative media advertising at a regional level. Results of the "media preference" survey were also very interesting and have given us a good sense of direction in planning media advertising that fulfils the wishes of operators in the region. The "preferred regional identity" question was answered in a similar fashion by both the Northern Rivers and Southern Gold Coast participants. The categories most favoured by respondents in regard to preferred identity to be portrayed in media promotions were "Rest & Relaxation", "Family Activities" and "Clean & Green Natural Environment." As such, we will continue to showcase the natural beauty and relaxed family lifestyle available to visitors when they visit both the Northern Rivers and Southern Gold Coast regions. Responses to the "preferred form of media advertising" question was recorded as a tally of ticks placed by participants. Results of this survey showed "Television" to be most popular with a total of 78 preferences, "Internet" to be the next most-preferred medium with 65 preferences and "Brochures" next in line with 61 preferences recorded.
	The "preferred television windows for cities" question was recorded by allocating points for each response recorded in a preferential system. For each city that received a "1" response from respondents, 3 points were allocated. Those receiving a "2" response, received 2 points and those receiving a "3" response, received 1 point. The scores were then tallied and the results were as follows … Brisbane 239 points, Sydney 187 points, Melbourne 100 points, Canberra 19 points, Adelaide 13, Hobart 5 points, Perth 4 points, Darwin 2 points. Similarly, the "preferred television windows for regional areas" were also tallied using a preferential score. A "1" response received 5 points, a "2" received 4 points, a "3" received 3 points, "4" - 2 points, "5" - 1 point. The results recorded were as follows … Newcastle - 246 points, Toowoomba - 239 points, Tamworth - 194 points, Gold Coast - 150 points, Canberra - 107 points, Orange/Dubbo/Wagga - 69 points, Taree - 62 points, Auckland - 49 points, Wollongong - 47 points, Bendigo - 40 points, Launceston - 39 points, Albury - 38, Cairns - 32, Ballarat - 31, Wellington - 30 The question relating to the timing of media advertising of the region was added to the questionnaire and asked at the Yamba, Hasting's Point and Casino workshops. It asked the participants to identify the months of the year they would prefer media advertising to take place. Each month chosen by a participant was given a point. The results were as follows … August - 24, July - 18, February - 17, September - 17, March - 15, May - 14, October - 14, June - 13, November - 13, January - 12, April - 11, December - 10.

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