back home

Overview
Profiling the Northern Rivers Region
Regional Australia !

Supported by
Department of Industry,
Tourism & Resources

For more information
email : hpp@norex.com.au

Overview

Workshops

Tour Packages

Media Campaign

Membership

AUSSIE GATEWAYS PROJECT OVERVIEW

© HPP Advertising Agency August 2000

Aims:
To promote the Northern Rivers Tropical NSW region as a premier holiday destination.

To bring tourism industry operators together for the purpose of networking and establishing tour packages into the region.

To use cooperative initiatives to produce media campaigns which promote the region.

To educate visitors and potential visitors about the many and varied sights and activities they can experience within the Northern Rivers region.

To utilise the Aussie Gateways web site as a point of contact for potential visitors.

To link the Aussie Gateways web portal to Tourism NSW and Visitor Information Centre (VIC) sites for visitors to access further information and bookings.

Strategies:
To run a series of workshops in the region which bring tourism industry operators together for networking.

To enlist the help of tourism industry operators to create tour packages including day trips, self-drive tours, bus tours of varying duration and theme trips. eg. village tours, nature walks, historic buildings, arts & crafts etc

To group tourism industry operators into sub-regions which offer specific tour packages. eg; Tours in and around the Tweed Valley, Clarence Valley, Richmond Valley etc

To devise marketing campaigns that use a generic television commercial to showcase the region, accompanied by a telephone number and/or web address for individual areas.

To use membership contributions to provide on-going media promotions for the region.

To utilise a variety of media options for promotional purposes.

To promote the region both domestically and internationally.

Preferred Outcomes of the Project:
Identification of a number of places (towns & natural attractions) visitors will be encouraged to visit.

Development of tour packages which provide visitors with a variety of experiences within the Northern Rivers region.

Establishing a working relationship with tour operators and the National Parks & Wildlife Service when devising the packages so as to minimise the impact such tours may have on the natural environment.

Ongoing promotion of the tour packages using a variety of media options including brochures, television, radio and the internet.

To provide tourism industry operators throughout the region with an opportunity to receive a reasonable share of visitor yield.

To lessen the impact of tourism in some areas of the region by dispersing visitors out to other centres.

To encourage tourism industry operators and regional organisations to take out membership of the Aussie Gateways network in order to ensure the Aussie Gateways project, with its accompanying promotions, will continue long term.

Overview

Workshops

Tour Packages

Media Campaign

Membership

  Back to Northern Rivers home page